Parris McKenna
Design
STRATEGIC CONSULTING & IMPLEMENTATION CLIENT
Before working together, Parris and the team were incredibly busy and doing everything they could to keep up with demand, but they didn’t yet have clear processes to support the internal workflow or client experience. Parris was working nearly every waking minute, with little separation between work and home life, and knew the studio needed more structure to run smoothly. She wanted a system that would support her team, reduce day-to-day stress, and allow her to step back from constant oversight. She knew stronger systems were needed but wasn’t sure where or how to begin while managing active projects.
The Starting Point
Brooke focused on giving the PMD team the structure and clarity the studio had been craving by rebuilding the operational foundation from the inside out. Together, they created a full set of SOPs for every stage of the design process, giving the team a clear and consistent roadmap for how projects should flow. They also implemented a new project management system to streamline internal project management, team communication, and task delegation, bringing all operations into one organized hub. Brooke helped define internal roles and responsibilities so everyone understood exactly what they owned, reducing the need for micromanagement and constant check-ins. With smoother systems in place, the team could work more independently and confidently, while Parris gained more space to focus on creative leadership and high-level strategy. The goal was simplicity, confidence, and consistency, and the new framework brought all three to life for the studio.
Strategy & Execution
The Results
Increase in team efficiency, with fewer questions and clearer ownership of tasks
Decrease in Parris’s daily workload, allowing her to reclaim personal time and create healthier work-life boundaries
Fully documented, step-by-step design process, resulting in a more consistent client experience
Clarity and independence across the team, reducing the need for oversight
A strong operational foundation that sets the studio up for measurable growth in capacity and profitability as the systems continue to run
PRINCIPAL DESIGNER & CREATIVE DIRECTOR
Parris Mckenna
“Where do I start? We were so busy and just trying to keep our heads above water, with no clear processes and zero separation between work and home life. Working with Brooke has been such a game changer, the full set of SOPs and clear roles have taken so much off my plate and made our client experience so much stronger. My work-life balance has already improved so much, and I’m excited to see the numbers after a full year of using these systems. Brooke handles everything behind the scenes and makes the whole experience feel easy, supportive, and stress-free. I would tell any designer considering working with her not to wait another second because it is absolutely worth it.”