The transformation began with analyzing and streamlining their existing processes, creating efficient SOPs that brought clarity to their workflow. Brooke identified tasks that could be outsourced, particularly accounting and project management, allowing the team to focus on their core strengths. The biggest relief came from implementing systematic approaches to client communication, project tracking, and business operations. By establishing clear, repeatable processes and introducing strategic outsourcing, she created a foundation for sustainable growth while dramatically improving their day-to-day experience running the business.