Residents

Understood

STRATEGIC CONSULTING & IMPLEMENTATION CLIENT

After more than 11 years of growing a well-regarded interior design business, Jessica and Kiera had achieved an impressive reputation for their creative work. However, as their business evolved, so did the complexity of running it. Managing operations, maintaining profitability, and finding work-life balance became increasingly difficult—especially while handling most responsibilities on their own. They recognized the need for strategic, end-to-end operational support so they could refocus on their true passion: designing beautiful, functional spaces for their clients.

The Starting Point

The transformation started with a deep dive into their existing workflows to uncover inefficiencies and opportunities for improvement. By streamlining operations and developing clear, effective Standard Operating Procedures (SOPs), we brought structure and consistency to their processes. We identified key areas such as accounting and project management that could be successfully outsourced, freeing up valuable time and energy for the team to focus on their creative strengths. Collaborating with a new accountant allowed us to dig deep into financials and make a positive impact on the firm’s profitability. One of the most impactful shifts came from implementing systems for client communication, project tracking, and day-to-day operations. With these repeatable, strategic processes in place, Jessica and Kiera gained the clarity and support they needed to run their business more confidently and sustainably while creating space to grow.

Strategy & Execution

The Results

Achieved work-life balance while maintaining revenue growth


49% increase in revenue and 37% increase in net profit year over year


Planning a summer sabbatical for next year while reaching an all time high take home pay


Established efficient processes that freed up time for more design work


Greater confidence in business operations + sustainable growth framework

CO-FOUNDERS & PRINCIPAL DESIGNERS

Jessica & Kiera


“When we were drowning in the operational side of our business and couldn't find our way out, Brooke understood our struggles in a way no one else could. Working with her has been transformational - not just professionally, but personally. She gave us back our passion for design by taking the overwhelm out of running the business. You will not make a smarter decision for yourself or your business, and I only wish we had made this investment sooner!”